PRIVACY POLICY

We at Eldenshop are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website https://eldenshop.com/ (“Website”) (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

1. Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms. If you do not agree with this policy, please do not use our service. Continued use of our service following modifications of our Privacy Policy will be seen as your consent to the respective changes.

2. Purpose of This Privacy Policy

This privacy policy aims to give you information on how we collect and process your personal data through your use of this Website, including any data you may provide through this Website. This Website is not intended for children and we do not knowingly collect data relating to children. This privacy policy will inform you how you can verify which of your personal information is collected by us through the Website and how you can request that we delete, update or transfer it. It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

3. Data Collection

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

(a) Identity Data includes first name, last name, username or similar identifier, title, date of birth and gender.
(b) Contact Data includes billing address, email address and telephone numbers.
(c) Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
(d) Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website.
(e) Profile Data includes your username and password, your interests, preferences, feedback and survey responses.
(f) Usage Data includes information about how you use our Website, products and services.
(g) Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy. We do not collect any Financial Data (this includes bank account and payment card details) or any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

4. Failure to Provide Personal Data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

5. Data Collection

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(a) Direct interactions. You may give us your data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you apply for our products or services, • create an account on our website, subscribe to our service or publications, request marketing to be sent to you, give us feedback or contact us.
(b) Automated technologies or interactions. As you interact with our Website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy for further details.
(c) Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources including Technical Data from analytics providers, Contact and Transaction Data from providers of technical, payment and delivery services, Identity and Contact Data from data brokers or aggregators, Identity and Contact Data from publicly available sources.

6. Data Use

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

(a) Where we need to perform the contract we are about to enter into or have entered into with you.
(b) Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
(c) Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

7. Use of Cookies

Our Website uses certain cookies, pixels, beacons, log files and other technologies of which you should be aware. You can stop these by accessing your browser settings.

8. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

9. Opting Out

You can ask us or third parties to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

10. Third Party Links and Services

It is likely that the Website will contain links to third party websites and services. Please remember that when you use a link to go from our Website to another website or you request a service from a third party, this privacy policy no longer applies. Your browsing and interaction on any other website, or your dealings with any other third-party service provider, is subject to that website’s or third party service provider’s own rules and policies. We do not monitor, control, or endorse the privacy practices of any third parties. We encourage you to become familiar with the privacy practices of every website you visit or third party service provider that you deal with and to contact them if you have any questions about their respective privacy policies and practices. This privacy policy applies solely to personal information collected by us through our Website and functionality and does not apply to these third party websites and third party service providers.

11. Security of Personal Information

We are committed to keeping the personal information you provide us secure and we will take reasonable precautions to protect your personal information from loss, misuse or alteration. We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control from:

(a) Unauthorised access;
(b) Improper use or disclosure;
(c) Unauthorised modification; and
(d) Unlawful destruction or accidental loss.

12. GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

(a) The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.
(b) The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
(c) The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
(d) The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
(e) The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
(f) The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

13. Changes to Privacy Policy

We may make changes to this privacy policy from time to time. To ensure that you are always aware of how we use your personal information we will update this privacy policy from time to time to reflect any changes to our use of your personal information. We may also make changes as required to comply with changes in applicable law or regulatory requirements. We may notify you by e-mail of any significant changes. However, we encourage you to review this privacy policy periodically to be informed of how we use your personal information.